• Both new labels are still suitable for people with coeliac disease!
• During the transition period, both sets of labelling terms are allowed. Transition period is 2009-2011.
• The origin of the raw product is no longer significant; the main determinant is the gluten content.
• It is important that you keep to your diet, whether the labelling is ”Gluten-free” or ”Very Low Gluten”.

Wheat starch
Today, wheat starch manufactured for the food industry has different levels of purity. Only the purest wheat starch can be used in products intended for consumers with coeliac disease. These products must be labelled ”Glutenfree” or ”Very Low Gluten”. Wheat starch in products that are not labelled “Glutenfree” or “Very Low Gluten” has a lower level of purity, which means the products are not always suitable in a gluten-free diet. Content may be a key factor in this case.

Use of wheat starch in gluten-free bread makes the bread taste more like normal bread. Many people are diagnosed with coeliac disease after years of eating normal bread. Being able to eat bread based on wheat starch, which makes it resemble normal bread, is crucial in achieving a positive attitude to, or experience of, a gluten-free diet, and may also help you keep to a strict diet. In Sweden, Finland, Germany and the UK, coeliac patients have been consuming wheat-starch-based products for over 40 years.

Many consumers outside the Nordic region appreciate our products – here's what some of them have to say:

• “Congratulations! You have such a wide range and the bread tastes really good, just like ‘normal’ bread.”
E-mail from Switzerland after a trip to Sweden 24-09-2007

• “…in a gluten-free paradise. We have enjoyed your products and their availability very, very much. Compliments on the taste, really excellent!!!!”
E-mail from Holland after a holiday in Sweden 23-08-2006

• “Where can I buy Fria products in the US? We just vacationed in Norway and LOVED the ones we found in the
grocery stores. I have two celiac daughters. Thank you very much.”
E-mail from US after a holiday in Norway 17-08-2008

All Fria’s products will continue to be labelled gluten-free,
even after the transition period!

The above information is correct at August 2008, but may be subject to change following EU decisions.